Back when it was still hot outside, we were inside helping the Denver Center for the Performing Arts and Off-Center create some cool marketing material to help promote Denver’s newest holiday experience, Camp Christmas!
The concept was to create an image of title treatment that you see on the show page into a real-life display. Thanks to the incredibly hard work of Lonnie Hanzon of Hanzon Studios who transformed the type treatment into a real-life 3D display!
We used the Tether Tools Case Air to wirelessly transmit images to our iPad for review by the art director and creative team.
The main image was lit using three lights; one overhead to light the seamless and tree branch from above. The other two lights we create an even light across the letter faces and objects.
One of six billboards around town to promote the event! Also, on the sides of some RTD buses, and pole banners around Denver!